Discover the ROI of Test Automation for Your Business

Use our calculator to estimate the benefits of test automation—speed, cost, and quality improvements—based on industry benchmarks from Deloitte, Gartner, and others. Gain the necessary knowledge to validate your test automation investment and optimize your processes.

Industry Benchmarks

Click a benchmark to pre-fill the form with typical values for that industry.

General Benchmark

Retail & E-Commerce

Manufacturing & Industry

Technology & Software

Healthcare & Medical

Logistics & Supply Chain

Banking & Financial Services

Insurance & Protection

1. How many QAs/Testers do you have?

2. How many key systems do you have?

3. How many releases per year are you doing?

4. How long is your testing cycle per release? (weeks)

5. Desired test cycle length (weeks)

6. Team location

7. Defects Per Release Per Application (optional)

8. Custom Price Per User Per Year (optional)

Implementation Cost (one-time)

Annual Recurring Cost (subscription/support)

QA Automation Business Case

Generated using Avo Assure — AI-powered test automation

Results

How to Read This Business Case

Baseline Automation (Without AI) represents traditional test automation approaches typically used in enterprises today. These include script-heavy frameworks, manual test design, limited reuse, and reactive maintenance when applications change. While baseline automation delivers some cycle-time and defect-reduction benefits compared to manual testing, it still requires significant effort for script creation, ongoing maintenance, and execution stability.

Automation With AI (Avo Assure) reflects an AI-driven, no-code automation model where test cases are automatically generated, maintained, and stabilized using intelligent capabilities such as self-healing, AI-powered object identification, and optimized execution. AI reduces manual intervention across the test lifecycle, accelerates release cycles, improves regression coverage, and significantly lowers escaped defects—resulting in higher savings, faster payback, and better ROI.

Without AI (Baseline automation)

Annual hours saved

0 hrs

$ saved — hours

$ saved — defects

Total annual savings (baseline)

With AI

Annual hours saved

0 hrs

$ saved — hours

$ saved — defects

Total annual savings (AI)

Incremental AI Impact

Incremental hours saved by AI

0 hrs

Incremental $ saved by AI

Defects/year (est.)

Defect reduction baseline → AI

0% → 0%

ROI & Payback (Using full benefits including AI)

Implementation Cost (one-time)

Annual Recurring Cost

Amortized Implementation Cost (annual)

Annual Benefits (AI)

ROI %

—

Payback (months)

—

Savings vs Costs

Feature Comparison (Traditional vs AI)

Capability	Without AI	With AI
Test case creation	Manual/template-based	Auto-generated; ~50% faster
Test maintenance	High maintenance	Self-healing; ~70% reduction
Execution stability	Higher re-runs	Intelligent waits; ~35% fewer re-runs
Regression coverage	Limited by manual effort	+33% automatable coverage
Defect leakage	Higher	~20% fewer escaped defects

Assumptions & methodology:

Work hours: 40 hrs/week × 48 weeks/year per QA (1,920 hrs/year).
Baseline cycle-savings conversion: 60% of cycle reduction becomes QA-hour savings.
QA hours composition: 30% creation, 40% maintenance, 30% execution.
Default defects/release/app used when blank: 5. Cost per defect: $500.
Baseline automation defect reduction: 30%. AI adds 20% incremental (total 50%).
Amortized Implementation Cost calculated as ImplementationCost/12 (annual) and used in ROI formula.
Payback uses Monthly Benefits = (Annual Benefits – Annual Recurring Cost)/12. If Monthly Benefits ≤ 0, Payback is not calculable.