How Accenture helped Synergy Marine Group assure critical SAP business processes across multiple company codes with Avo Assure
TL;DR
Working with Accenture, Synergy Marine Group used Avo Assure to establish SAP business process assurance at enterprise scale – validating standardized workflows across multiple company codes and connected enterprise applications through no-code, reusable automation. This enterprise SAP test automation approach reduced manual regression effort, broadened coverage, and increased confidence in every SAP release.
Engagement Snapshot
- Customer: Synergy Marine Group
- Implementation Partner: Accenture
- Industry: Maritime Transportation & Ship Management
About Synergy Marine Group
Headquartered in Singapore, Synergy Marine Group is one of the world's largest ship management companies, managing a fleet of more than 600 vessels across LNG carriers, oil tankers, bulk carriers, container ships, and specialized vessels.
Operating globally requires highly standardized business processes supported by SAP. With multiple legal entities and company codes, every ERP change must be validated consistently to keep business operations running and support regulatory compliance.
As part of its SAP transformation program, Synergy needed a testing approach that could scale with the business while minimizing operational disruption.
Executive Summary
Every SAP change at Synergy had the potential to impact finance, procurement, operations, travel management, and vessel support processes across the enterprise, in each of its legal entities and company codes.
To reduce release risk while accelerating its SAP transformation, Synergy partnered with Accenture to modernize its SAP test automation strategy. Using Avo Assure, the team established business process assurance at enterprise scale, validating standardized SAP workflows across multiple company codes and integrated enterprise applications.
The result was faster regression testing, broader business coverage, business teams freed for higher-value validation work, and greater confidence in every production release.
The Challenge: Validating SAP Across Every Company Code
For large enterprise SAP programs, the greatest challenge is rarely automation itself. It is validating business processes consistently across a complex and evolving business landscape. Knowing that a test passed is not the same as knowing the business can operate. Synergy needed the second answer.
Accenture identified four key challenges.
Manual Validation Was Not Scalable
Critical SAP processes needed to be validated repeatedly across numerous company codes and business scenarios.
Executing identical workflows manually for every company code consumed valuable SME time and made regression testing increasingly difficult to sustain.
Business Users Were a Limited Resource
Subject matter experts were simultaneously responsible for:
- User Acceptance Testing
- Defect validation
- Master data verification
- Business process validation
- Production readiness
Every hour spent executing repetitive regression tests reduced the time available for higher-value business activities.
Enterprise Processes Extended Beyond SAP
Business operations relied on multiple connected enterprise applications rather than SAP alone.
Critical workflows spanned:
- SAP ERP
- SAP Fiori
- Microsoft Dynamics 365 Business Central (Ship Palm)
- SAP Concur
Testing individual applications independently could not guarantee end-to-end business continuity.
Every Change Increased Business Risk
As configurations evolved and defects were resolved, regression testing became increasingly important.
The organization needed confidence that business-critical processes would continue to operate consistently across multiple company codes before every release.
The Solution: Business Process Assurance at Enterprise Scale
Accenture implemented Avo Assure to deliver enterprise business process assurance across Synergy’s SAP landscape, powered by Business-Aware, Accountable AI.
Rather than creating separate automation assets for every company code, the solution focused on reusability, parameterization, and intelligent execution.
Standardized business processes were automated once and executed repeatedly using different company-specific datasets. Automation became a reusable enterprise asset rather than a collection of individual scripts.
Because Avo Assure is no-code, Synergy’s functional teams could build and maintain validation logic themselves rather than routing every change through automation specialists. Business users did not simply stop executing regression tests. They took ownership of the validation logic behind them.
The solution also supported:
- Data-driven validation across multiple company codes
- Configuration and master data verification
- Cross-application business process validation
- Parallel and headless execution
- Enterprise-scale regression testing
This allowed business users to shift their attention from repetitive execution toward functional validation, exception handling, and production readiness.
How Accenture Delivered Enterprise SAP Test Automation
The engagement established a scalable enterprise SAP test automation foundation designed for long-term enterprise use rather than a single implementation project.
Reusable Automation, Built Once and Parameterized
A parameterized automation framework enabled the same business process to be executed across multiple company codes using different datasets. This eliminated duplicate automation effort while expanding business process coverage across the SAP landscape.
Business Process Validation at Scale
Automation successfully validated:
- Configuration changes
- Master data
- Multiple company codes
- Cross-application workflows
- Complex business process variations
This enabled consistent validation across numerous operational scenarios without increasing manual testing effort.
Optimized Regression Execution
Running tests in parallel and headless mode accelerated regression cycles while improving automation reliability and execution stability. Business users no longer had to repeatedly execute standardized process validations, allowing them to focus on business-critical decision making.
End-to-End Enterprise Assurance
Automation extended beyond SAP ERP to validate integrated business processes across SAP Fiori, Business Central, and SAP Concur, providing assurance across the complete business workflow rather than isolated application testing.
Business Outcomes
90% Reduction in Manual Regression Effort
Reusable automation reduced repetitive manual validation activities, freeing business users to focus on process validation, issue resolution, and production readiness.
Faster Validation Across Every Company Code
Data-driven automation enabled standardized business processes to execute across multiple company codes without creating separate automation assets, cutting validation time across the SAP landscape.
Approximately 80% Automation Coverage
Approximately 80% of the planned business scenarios were automated, covering both standardized SAP transactions and complex end-to-end business workflows. All standard business processes in scope were automated, along with most custom processes, using reusable assets that carry forward into future releases with minimal maintenance.
Enterprise-Scale Business Process Validation
A single automation estate now validates standardized business processes across multiple legal entities, company codes, and enterprise applications, providing broader coverage than manual testing could sustain.
Greater Confidence in SAP Releases
Continuous validation of business-critical workflows reduced deployment risk and increased confidence that business operations would continue uninterrupted following every SAP change.
Applications and Capabilities Assured
Enterprise Applications
- SAP ERP
- SAP Fiori
- Microsoft Dynamics 365 Business Central (Ship Palm)
- SAP Concur
Automation Capabilities
- Business Process Test Automation
- Data-Driven Testing
- Multi-Company Code Validation
- Configuration & Master Data Validation
- Parallel Execution
- Headless Execution
- Cross-Application End-to-End Testing
Why It Mattered
The value of the project extended well beyond faster automation.
By transforming testing into a reusable enterprise capability, Synergy established a sustainable model for validating business change at scale.
Instead of repeatedly executing identical regression scenarios, business users now focus on activities that create greater organizational value:
- Business process validation
- Exception handling
- Defect analysis
- User acceptance testing
- Production readiness
Accenture and Avo worked side by side throughout delivery, which kept the automation estate stable as scope expanded.
Accenture also gained a repeatable automation framework capable of supporting ongoing SAP transformation initiatives while reducing delivery risk and improving release quality.
The result is a testing strategy that scales alongside the business rather than becoming a bottleneck to change.
Partner Perspective
Testing every company code manually was simply not practical. Using Avo Assure, we automated standard business processes once and executed them across multiple company codes using different datasets. This enabled parallel validation while business users focused on critical functional testing and issue resolution. The result was broader coverage, improved efficiency, and greater confidence throughout the SAP transformation program.
- MP Devaiah, SAP Ariba Lead, Accenture
Closing Thoughts
For global enterprises, successful SAP transformation depends not only on implementing change but on validating that critical business processes continue to operate reliably across increasingly complex business environments.
By combining Accenture’s SAP transformation expertise with Avo Assure’s Business-Aware, Accountable AI, Synergy Marine Group established a scalable model for enterprise business process assurance, supporting SAP change with speed, consistency, and confidence.
The engagement delivered a reusable automation estate that reduced manual effort, expanded business process coverage, accelerated regression testing, and improved release readiness across multiple company codes and integrated enterprise applications.
More importantly, it transformed testing from a project activity into a strategic capability, enabling Synergy to adopt future SAP innovations with greater agility while safeguarding the business processes that keep its global operations running.
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